AI Digital & Technology
AI Strategy. Governance. Codesign.
We empower organisations to succeed with AI and technology transformation by prioritising human alignment, collaborative design, and responsible governance.
Why Do Most AI + Technology Transformations Fail?
Independent research shows:
- 70–85% of AI projects fail to deliver ROI.
- 70% of digital transformation programmes fail completely.
- The primary cause is human and organisational misalignment, not technology.
Common causes:
- Lack of shared understanding.
- Weak governance or unclear responsibilities.
- Misaligned leadership teams.
- Technology built without user input.
- "Pushing" AI into the organisation without adoption strategies.
Co-design help solves this.
Our Approach
While most firms focus on technology, we prioritise alignment, engagement, and adoption. But we also integrate AI and digital technical expertise into our teams so we can deliver comprehensive solutions.
Collaborative Workshops
Uniting diverse perspectives.
Decision Clarity
Clear pathways through complexity.
Transparent Roadmaps
Shared understanding of direction.
Codesigned Governance
Built with stakeholders, not imposed.
Integrated Risk Management
Ethics and safety from day one.
Example: Wine Industry AI Digital and Technology Innovation Map
Project Examples
1
University of Melbourne
Digital Strategy Development – Facilitated a comprehensive digital strategy to enhance student experience, research excellence, impact, and operational efficiency. Involved extensive stakeholder engagement and future-state visioning, producing a clear implementation roadmap (2024).
2
Geoscience Australia
Stakeholder Engagement for Digital Platform – Designed and implemented an engagement strategy for Geoscience Australia's digital transformation initiatives, ensuring alignment and adoption across internal and external user groups (2023).
3
Monash University
Operating model for digital research support – A review of the operating model to apply between eResearch and eSolutions to provide digital support for Monash researchers. Included research, consultations, national and international models, co-design workshops and a report outlining a framework for the operating model and key recommendation for action (2022).
4
VensoGrow
Technology Roadmap Development – Facilitated strategic planning and codesign workshops to develop a comprehensive technology roadmap for a VensoGrow, combining AI, digital and engineering streams and aligning R&D efforts with long-term business objectives and market opportunities (2024).
5
Agriculture Victoria and Wine Victoria
Wine Industry Innovation – Developed a strategy for the wine industry in Victoria, including extensive consultation and a series of codesign workshops across the state, which featured a major new emphasis on accelerating AI, digital and technology innovation uptake (2024-25).
Client Testimonial
"Developing a robust strategy required a strong, evidence-based methodology and highly consultative approach. atticusnow delivered precisely this. Their comprehensive engagement leveraged deep research and evidence, facilitating crucial stakeholder engagement across the Faculty. They meticulously addressed challenges and uncovered opportunities for digital transformation across our entire portfolio, from operations to teaching, learning innovation, and research applications."Associate Dean Teaching & Learning, Faculty of Business and Economics, University of Melbourne
Research and Commercialisation
Research Strategies. Commercialisation Pathways. Impact Acceleration.
We empower organisations to navigate the rapidly changing world of technology through robust research strategies and commercialisation approaches, always prioritising human alignment, collaborative design, and responsible governance.
Challenges in Research & Commercialisation
- Navigating fragmented policies and programs is challenging, making it hard to identify and access the right support for impactful research or commercialisation
- Securing funding for the "messy middle" stages of innovation is difficult, with incentives often not aligned to support early commercialisation efforts
- Building effective collaborations across sectors (academia, industry, government) is complex, limiting opportunities to turn research into real-world impact
- Internal cultures often prioritise academic or operational outputs over user needs and market-driven solutions, slowing commercial progress
- The broader value and impact of research, especially in emerging or service sectors, can be overlooked in traditional project planning and metrics
Our Approach
Codesign workshops using human-centred design as a pathway to addressing these root causes, by bringing diverse stakeholders together, aligning objectives, and ensuring solutions are tailored to actual user and market needs. We also integrate diverse research and commercialisation experts into our teams to help deliver comprehensive solutions.
While many firms focus solely on the technology, we prioritise alignment, engagement, and adoption to accelerate impact.
Collaborative Research Workshops
Uniting diverse perspectives from lab to market.
Strategic Alignment
Ensuring research goals meet market needs.
Clear Commercialisation Pathways
Transparent roadmaps from discovery to deployment.
Stakeholder-Driven Governance
Built with researchers and industry, not imposed.
Ethical Innovation & IP Management
Safeguarding integrity and intellectual assets.
This is why our approach helps transform research potential into real-world impact.
Project Examples
1
Monash University
Research strategy – development of an initial strategy for the newly established Research portfolio. Included state of play analysis, consultations with key stakeholders, and a codesign workshop with a focus on key themes and initial priorities (2021)
2
University of Melbourne
Research strategy – planned and then developed a research strategy and implementation plan for the Faculty of Business and Economics with a focus on research excellence and impact, including a series of codesign workshops (2022-23)
3
VensoLabs
Commercialisation Strategy – Facilitated a series of codesign workshops with research and commercial staff and partners to develop and evolve a commercialisation strategy for this novel particle processing platform technology (2019-22).
4
Native Grains
Industry RD&E Roadmap – Working with an Indigenous entrepreneur, we facilitated a codesign process with industry leaders, researchers, and Indigenous communities to create a RD&E industry roadmap for the sustainable development of native Australian grains including Indigenous governance and participation (2022).
5
Fight MND
Impact Framework – Developed a framework and toolkit for the measurement and communication of the impact of research and other activity from Fight MND's first decade of operation, included a series of codesign workshops with internal and external stakeholders (2023)